![]() ![]() The movie's apparent success sparked praise from NBCUniversal Jeff Shell, who said that "as soon as theaters reopen, we expect to release movies on both formats." The feud between AMC and Universal began in April after Universal's "Trolls World Tour" hit PVOD platforms on the same day that it was scheduled to open in theaters, which have largely been closed across the US since March due to the pandemic. Because of this, AMC is likely not as worried about a huge chunk of customers seeing PVOD as a deal relative to theaters, assuming the public health crisis of the coronavirus pandemic eventually dissipates. PVOD digital rentals at services like iTunes and Amazon are typically priced at $20 a pop for new releases. The agreement doesn't mean that consumers could wait 17 days and get a standard-priced rental instead of going to a theater, however. It's a dramatic shift for a system that Jeff Bock, the Exhibitor Relations senior media analyst, characterized to Business Insider as "archaic." The previous theatrical window was between two to three months. Visit Business Insider's homepage for more stories.Īfter a three-month feud, Universal Pictures and AMC Theatres, the largest theatrical chain in the world, have reached a deal that could have major ramifications for the future of the movie business.ĪMC and Universal announced on Tuesday that the much-debated theatrical window would shorten to 17 days, meaning Universal movies would be able to debut on premium video-on-demand services 17 days after premiering at AMC theaters.Still, Shawn Robbins, the chief analyst for Box Office Pro, said that the deal isn't likely to impact major tentpole releases like Universal's "Fast and Furious" movies, which drive huge profits at the global box office.Jeff Bock, the Exhibitor Relations senior media analyst, is confident that they will and said that a dynamic change for the industry is long overdue.The agreement raises plenty of questions, notably whether other theater chains and movie studios will follow suit. ![]()
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